***NEW***
United Bank Card
(Ranked 6th on the Inc. 500 list of the fastest growing privately held companies in the United States for 2006)
Licensed the book for distribution to its 1200+ agents
Does that say something about the VALUE of the content??
Read Press Release
We're talking retailing,
So let's talk money.
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Very simply, If you leave this website without having made a purchase of this book, you will have lost money, not saved money... BUT, it could be worse. Your competition might buy it first!
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For Merchants who would like to learn dynamic techniques on how to use Gift & Loyalty cards to grow their business…
Or
You are a Sales Rep that is selling Gift Card programs and would like to pass on some of these techniques to your customers/merchants…
You're gonna' LOVE !!
"Marketing Secrets of Gift & Loyalty Cards"
(An E-Book ESBN #62047-060514-083812-60)
I KNOW that you will agree that this purchase was one of the best you have ever made.
$$$ This Book is about Nothing But Making Money $$$
$$$ Generating Additional Bottom Line Profit with Gift Cards $$$
FOR INSTANCE !!
If your "COGS" (Cost of Goods Sold) is 50%, you will make a $16.00 gross profit on every $25.00 Gift Card that leaves your shop.
This book was birthed from my own quest for additional information on the uses and marketing of Gift and Loyalty cards. As a successful sales representative of Gift Card Systems, I had sold these cards to enough different types of retailers to understand that my customers and I were essentially wearing the same hat, asking the same questions. Gift and Loyalty cards are sooo flexible in their method(s) of application that I found my sales limited only to my own imagination as to how they could be employed. Of course, the merchant is in exactly the same position. If I could find ways to use Gift Cards that benefitted merchants, the cards sold themselves. I found myself in a unique position in dealing with merchants of all shapes and sizes, products and customers, markets and merchandise. The information in this book is not a "one size fits all" approach, but rather unique marketing plans that have evolved while "in the trenches", daily putting marketing plans together that are built around the Gift & Loyalty Card vehicle. These concepts are "the best of the best". I know that you'll find a concept contained in here that will work for your business.
As you would expect from a book of this type, we will talk about the basics of Gift & Loyalty cards and how they evolved into the force that they are in the marketplace today. But the “Meat & Potatoes” of this book targets a problem area that has not been addressed til now.
The following is an actual "Case Study", one of more than 30 throughout the book. Imagine the additional new customers this will bring in...
$$Case Study #12: Around the first of October (to be sure to be ahead of the Holiday gift buying season), a local jeweler would give gift cards to the HR (human resources) department of the local hospital. These were loaded with $50.00 value. The HR people were asked to distribute them to Doctors working in and with the hospital “With the complements of the HR Department”. “Win, Win, Win, Win” if I ever heard one. The merchant wins, HR wins, the hospital administration wins, the doctors win. I can imagine at least 100 variations of this theme factoring in the type of merchandise and the corporation or non-profit selected. This one is HUGE. Doesn’t have to be a jeweler, doesn’t have to be a hospital, doesn’t have to be doctors. HR departments can be instructed to pass gift cards to anyone from executives to assembly line workers, depending on the nature (and cost) of the merchandise.
Gift Cards are a “Magic” ingredient in your marketing brew, capable of adding customers to your base, keeping those and the ones you already have and making more profits than ever by employing such concepts (unique to Gift Cards) as “uplift”, “breakage”, “cycling”, “agreement” and more. But all these wonderful things will not take place unless you can get ‘em off the racks and into your customer’s wallets, purses and pocketbooks. They don’t call them “Walking Billboards” for nothing.
One more "Case Study".
$$Case Study #5: A department store ran a contest amongst its clerks as to who could sell the most gift cards over a 90 day period. The winner of the contest would win a cash prize amounting to 10% of the face value of the total face value of the gift cards the winning clerk sold. This turned out to be a prize of over $1300.00 for the clerk, but of course the cards sold by the other clerks had no “prize margin” attached. Over a quarter of a million dollars worth of gift cards were sold during this period. “Breakage” was reportedly over $30,000.00 (a low 12% of the total of $250,000.00). Needless to say, the contest was repeated on a regular basis. They bumped up the prize to 20% where it stands to this day. They figured they could well afford to pay 20%, considering the breakage from all the cards sold (not just the winner’s sales) during the contest period, not to mention the additional sales.
“Now, once again, what do I do with them ??”
This book WILL answer that question. Thoroughly.
1.) By educating you with “state of the art” techniques of employing gift and loyalty cards
2.) By examples of applications gleaned from my own sales work
3.) By examples of applications that “my” merchants have designed and implemented
4.) By examples shared with me by other sales reps.
5.) By examples that are “variations” of the same themes that are set forth in other examples
After all, when the CEO of Starbucks, in an article by Jake Batsell in the Seattle Times admits in print that, “We’ve been shocked by how popular this has become.”, shouldn’t we all take a cue from that ? In the same article, Dan Geiman, a retail analyst for McAdams Wright Ragen in Seattle was quoted as saying, “It’s obviously going better than the company (Starbucks) thought and really better than anybody thought.”
Couple this with the success that giants like Wal-Mart, Home Depot and Loews have had with gift cards and you have a compelling result to consider, BUT... This book is not just about "household names" in retailing. Case studies are presented where gift cards have been used successfully in tiny to medium size businesses such as: Women's Boutiques, Tobacco Shops, Florists, Formalwear, Hardware Stores, Hospitals, Restaurants, Gift Shops, Fly Fishing Stores, Car Dealers, Tire Dealers, Pharmacies, Auto Repair, Etc.
I KNOW you will find this to be an informative read, perhaps even revelatory. Rich in examples that can be used “out of the box” and that will stimulate your thinking and enable you to come up with additional applications which will be more “customized” to your own situation.
Enjoy the ride. At the end of the road lie many more areas of profit from your business than you’ve ever thought possible, all from a little card you can put in your wallet. This is not theory, but actual case studies illustrating how Merchants have put these cards to work on their behalf. If the truth were known (and after reading this book, you will !!).
They may as well be made of Gold.
Tell Me More !
Buy Now !
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