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"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena..."
Quote from: Theodore Roosevelt "Citizenship in a Republic," Speech at the Sorbonne, Paris, April 23, 1910
About The Author:
Jay Stuart has worked in Gift & Loyalty Card sales for many years. His first few years were a time when merchants purchased these cards, put them on a rack at their check out and thought no more about it until a customer expressed a desire to purchase one. As the "novelty" aspect wore off and more and more vendors entered the field, it became far more competitive. Jay found that, in the vast majority of cases, the sale went to the representative who not only offered cards, terminals and peripherals for sale,but the rep who could help his merchants conceive and implement their marketing plans. Many times, a simple suggestion as to how to benefit from a specific aspect of the card's abundant repertoire would clinch the sale.
This book was actually birthed from the work done in the field during those years. Merchant by merchant, the techniques set forth in this book were conceived, crafted, fine tuned and set in motion.
As mentioned before, Jay found himself in the exact same position as the merchant in that the problem presented the same way. HOW to market Gift Cards? How to make them fly off the rack instead of gathering dust? How to use them to attract new customers, increase the loyalty of existing customers. How to implement gift cards in refund situations.
This book, "Marketing Secrets of Gift & Loyalty Cards" is simply putting down on paper, for the first time, all of the knowledge and specialized skills that Jay has accumulated over time. This is not just theory, but methods and techniques that have worked countless times in the only laboratory that really matters. Real life.
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